The Vienna Mozart Orchestra was founded in 1986 by musicians from the best and most famous Viennese orchestras and from various chambers music ensembles. The Vienna Mozart is Vienna’s biggest most famous hall.
The artists shared the aim of preserving the musical tradition and the cultural heritage of Vienna by dedicating themselves to the cultivation and representation of symbolic chamber music of the Viennese Classical period.
The biggest challenge for Vienna Mozart Concerts is to attract the local attention of people for the concert. Today the Vienna Mozart Concerts represents one of the highlights of Viennese musical events and are an important part of the cultural and artistic life of the Austrian Capital.
Being the Vienna’s largest and famous hall, it started focusing on social media to stimulate the local people interests into the concert by engaging with and creating an emotional chord with them.
The Vienna Mozart Konzerte Win Now Contest 2012
In order to accomplish its goals, The Vienna Mozart Orchestra ran Sweepstakes Campaign on Facebook by using SocialAppsHQ’s Sweepstakes App. In the Campaign, fans were supposed to submit the form in order to win two tickets for a concert in Vienna, DVD “The Best Mozart” and The Golden Collection CDs Volume 1 & 2.
In the Sweepstake Campaign, Wiener Mozart Konzerte received 400 Entries and 1313+ visitors. Successful campaign helped in creating a buzz as well as a rich customer base.