About
Barista Lavazza India was established in February 2000. It has established itself as a pioneer of Indian café culture. The Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environment.
Its major aim is to passionately deliver the highest levels of experiential services. Its aim is to maintain consistency in serving the highest quality products and become a globally competitive organization – one that is driven by an insatiable thirst for excellence.
Friendship Jam Contest 2012
Barista Lavazza ran a contest on “Friendship jam Video Contest 2012”by using SocialAppsHQ’s Video Contest App. In this Video Contest campaign, fans were supposed to enter their Jamming videos with their friends.
Due to such engagement campaigns (using photo contest & video contest), Barista Lavazza was able to double their potential customers. Apart from the contests, it is very actively optimizing their Facebook page by posting, updating fans about every new products, events & campaigns. It also includes weekly post on their famous and delicious beverages with links, captions & sumptuous images which attracts large number of young audience.
Results:
- Campaign was started – July,2012
- Campaign ended on- Sunday, 5th August, 2012
- Number of Entries- 142
- Number of Votes- 3367
Here’s the screen shot of the winner of the contest-
Key Takeaways
- Be creative: Barista Lavazza has come up with the concept of ‘Friendship Day certificate’ in during then Photo Contest, where fans can tag themselves with other friends. This idea of tagging each other has resulted in increased brand awareness and engagement on their Facebook page.
- Customize your Landing page: Barista Lavazza has customized their Facebook page with games app and many other contests to increase fans engagement and brand awareness.
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Cheers
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