In this highly aggressive marketing arena, internet marketers are applying different marketing strategies to reach the target audience. If we think about real time
marketing, twitter is the best platform.
Live Tweeting combined with online monitoring can help you find customers looking for products that you sell. If you have interest and time, then you must follow these guidelines given below -
Set the stage – Your followers may tune in to your Twitter stream at various points throughout the day. Create a theme on your profile and support that with a tweet or two every few hours to attract relevant followers.
Attribute the speaker - Anybody says something interesting, be sure to quote the source. Use quotation marks, a real or Twitter name, and/or a company reference. For example: {Metrics are key for community management, per @xyz.} If you don’t state the source and your followers find the same the same message from multiple sources they may get confused.
Follow others – “A man is known by the company he keeps” (1912 ‘Saki’ Chronicles of Clovis 286 ). As in real life, follow others who inspire you and share/communicate with them.
Continue the conversation - Although this can be difficult, watch for those statements that triggered interest among your followers. To the extent possible, reply to their comments, re-tweets and thoughts.
Now that you know the basics of live tweeting, you can use it to generate leads as well as do it at a scale in an event. If you are curious about how your audience feels about the product, event etc. you do so by using sentiment analysis.
A week ago, SocialAppsHQ launched Social Media Monitoring widget that will let your website visitor know about latest mentions around a keyword (product, brand or event name) as well as show sentiments and live trends.
Here is a link to our free Twitter Widget
